Felber & Felber Marketing - Case Study: Cuyahoga County Board of Developmental Disabilities

Client: Cuyahoga County Board of Developmental Disabilities

Background:
Neighbor. Classmate. Coworker. Teammate. Friend. People with developmental disabilities are Just Like You. This is the message that the Cuyahoga County Board of Developmental Disabilities promotes year-round as it develops opportunities for people with developmental disabilities to live, learn, work and play in their community.

Established in 1967, the Cuyahoga County Board of DD serves more than 8,000 children and adults. Although it is best known for its early childhood centers, schools, adult activities centers and group homes, located throughout the county, it provides a full range of support and services. These include in-home early intervention programs for very young children and their families; leisure programs for seniors who have developmental disabilities; specialized therapies (speech-language, occupational and physical); behavioral and health care services; service coordination and support administration; family resources and respite care; supported living; vocational training; community employment and job placement with dozens of area employers and rehabilitation engineering and crisis intervention. Funding for these operations comes primarily from a countywide property tax last approved by voters in 2005.

Challenge:
Felber & Felber Marketing was given the task to create lasting brand awareness for the Cuyahoga County Board of Developmental Disabilities (CCBDD) throughout the greater Cleveland area.

Target: Employees, friends, family and the general community.

Solutions:
Create a company store where exclusive embroidered apparel items can be purchased to enhance the pride, commitment and mission of the CCBDD. Felber & Felber Marketing designs and manages this company store for the board who encourages all to "wear your branded red and gray NAME and logowear where you live, learn, work and play." To enhance and kick-off the program all orders are shipped FREE until June 1, 2010 and as an extra punch Felber & Felber will donate 5% of each order to CCBDD through April 30th. Site can be accessed at www.promoplace.com/6163/stores/ccbddlogowear or through the icon on the CCBDD front page at www.CuyahogaBDD.org.

For more information on building and managing a company store contact Bruce Felber – brucefelber@felberandfelber.com

Additional Information:
More recently, the Cuyahoga County Board of DD has taken on entrepreneurial ventures that increase employment opportunities for people with developmental disabilities. River Copy & Mail is a high-volume mail preparation and copy center that serves the needs of businesses. Just-A-Buck is a dollar store located in Parma. The Stanard Farm is an urban farming venture located on the site of the old Stanard School in the St. Clair-Superior area of Cleveland. And HeARTworks is an art and gift gallery in the downtown Galleria that sells the works of artists who have developmental disabilities. Felber & Felber Marketing is proud to have used the services of River Copy & Mail for over 15 years of assembly, mailing and packaging projects.

If you have employment opportunities for people with developmental disabilities or if you have questions about the programs and services that are available, please call (216) 241-8230 or visit www.CuyahogaBDD.org or email robertson.lula@cuyahogabdd.org.

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Felber & Felber Marketing 8963 Darrow Rd. Twinsburg, Ohio 44087-2109
phone: 330.963.3664 fax: 330.963.8547 felberandfelber.blogspot.com e-mail: info@felberandfelber.com

Client:	Cuyahoga County Board of Developmental Disabilities
Background:	Neighbor. Classmate. Coworker. Teammate. Friend. People with developmental disabilities are Just Like You. This is the message that the Cuyahoga County Board of Developmental Disabilities promotes year-round as it develops opportunities for people with developmental disabilities to live, learn, work and play in their community. Established in 1967, the Cuyahoga County Board of DD serves more than 8,000 children and adults. Although it is best known for its early childhood centers, schools, adult activities centers and group homes, located throughout the county, it provides a full range of support and services. These include in-home early intervention programs for very young children and their families; leisure programs for seniors who have developmental disabilities; specialized therapies (speech-language, occupational and physical); behavioral and health care services; service coordination and support administration; family resources and respite care; supported living; vocational training; community employment and job placement with dozens of area employers and rehabilitation engineering and crisis intervention. Funding for these operations comes primarily from a countywide property tax last approved by voters in 2005.
Challenge:	Felber & Felber Marketing was given the task to create lasting brand awareness for the Cuyahoga County Board of Developmental Disabilities (CCBDD) throughout the greater Cleveland area.
Target:	Employees, friends, family and the general community.
Solutions:	Create a company store where exclusive embroidered apparel items can be purchased to enhance the pride, commitment and mission of the CCBDD. Felber & Felber Marketing designs and manages this company store for the board who encourages all to "wear your branded red and gray NAME and logowear where you live, learn, work and play." To enhance and kick-off the program all orders are shipped FREE until June 1, 2010 and as an extra punch Felber & Felber will donate 5% of each order to CCBDD through April 30th. Site can be accessed at www.promoplace.com/6163/stores/ccbddlogowear or through the icon on the CCBDD front page at www.CuyahogaBDD.org. For more information on building and managing a company store contact Bruce Felber – brucefelber@felberandfelber.com
Additional Information:	More recently, the Cuyahoga County Board of DD has taken on entrepreneurial ventures that increase employment opportunities for people with developmental disabilities. River Copy & Mail is a high-volume mail preparation and copy center that serves the needs of businesses. Just-A-Buck is a dollar store located in Parma. The Stanard Farm is an urban farming venture located on the site of the old Stanard School in the St. Clair-Superior area of Cleveland. And HeARTworks is an art and gift gallery in the downtown Galleria that sells the works of artists who have developmental disabilities. Felber & Felber Marketing is proud to have used the services of River Copy & Mail for over 15 years of assembly, mailing and packaging projects. If you have employment opportunities for people with developmental disabilities or if you have questions about the programs and services that are available, please call (216) 241-8230 or visit www.CuyahogaBDD.org or email robertson.lula@cuyahogabdd.org.