Felber & Felber Marketing - Case Study: Garland Floor Company

Client: Garland Floor Company

Challenge: To reach their end customer, The Garland Floor Company, an industrial, commercial and retail flooring manufacturer, works through their installation contractors. So anything Garland can do to help the contractor, helps Garland. Garland needed to learn more about their client's client, and the intricacies of how and when flooring decisions were being made.

Solution: We directed several workshops including Prospecting in Your Local Market, Public Relations and Direct Marketing at their national contractor conference. We designed these courses to help the flooring contractor better position their own firm for success and to learn how to conduct their own marketing and public relations.
Additionally, Garland offers marketing materials for contractors through the Garland By program that we helped develop, manage and implement. Of course, Felber & Felber is there to assist.

Results: Results of post-seminar surveys indicate that the contractors not only enjoyed the seminars, but learned a great deal and were excited to put their new ideas into action. Many contractors also began logging on and using the Garland By website.

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Felber & Felber Marketing 1869 E. Aurora Road, STE 400 Twinsburg, Ohio 44087-1972
phone: 330.963.3664 fax: 330.963.8547 toll-free: 888.963.3664 e-mail: info@felberandfelber.com

Client:	Garland Floor Company
Challenge:	To reach their end customer, The Garland Floor Company, an industrial, commercial and retail flooring manufacturer, works through their installation contractors. So anything Garland can do to help the contractor, helps Garland. Garland needed to learn more about their client's client, and the intricacies of how and when flooring decisions were being made.
Solution:	We directed several workshops including Prospecting in Your Local Market, Public Relations and Direct Marketing at their national contractor conference. We designed these courses to help the flooring contractor better position their own firm for success and to learn how to conduct their own marketing and public relations. Additionally, Garland offers marketing materials for contractors through the Garland By program that we helped develop, manage and implement. Of course, Felber & Felber is there to assist.
Results:	Results of post-seminar surveys indicate that the contractors not only enjoyed the seminars, but learned a great deal and were excited to put their new ideas into action. Many contractors also began logging on and using the Garland By website.