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Client: InSeT Systems, LLC Challenge: "We simply cannot be empty-handed at the tradeshow booth." In less than one week from the time we were introduced to InSeT Systems by a networking associate, the company would be exhibiting at the Longwall USA 2009 International Exhibition and Conference. New to the mining marketplace with their tracker and communication system, InSeT Systems enables communication underground so you can track miners in case of an emergency. It was critical that InSeT exhibit at Longwall as their product was being positioned as a viable option for the Mine Safety & Health Administration's Emergency Response Plan requirement. Our task was to create a professional launch kit filled with product information, specs, technical data, etc.
Target: Mining management, operations and safety personnel are the decision-makers in purchasing products for the mines. Solutions: Felber & Felber Marketing quickly researched the industry as well as the client's current branding elements. In cooperation with their engineering and technical partner, we were up and running with content quickly. While InSeT would be competing against much larger companies and all their marketing bells and whistles, we determined the best route was a simple and clean concept and design.
A foil-stamped folder was created with professionally designed and printed pieces:
- Introduction Letter
- Product Data Sheet
- System Data Sheet
- Whitepaper
- Competitive Chart
Results: The result of our week-long efforts amounted to 250 launch kits – collated and stuffed with CD's and business cards – and a relaxed client prepared for their first trade show.
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