| Solution: |
In
a creative and striking cross promotion event, the bank took advantage of
the midnight release of the book Harry Potter And The Half-Blood Prince,
to date the largest and most publicized book release. Local Border's Books
allowed the bank to offer the following: If the new book owner opened an
account at Liberty Bank, the bank would credit them the cost of their new
book. With the theme Poof! Your New Book is FREE on colorful large
signs at the entrance, registration table and all registers, Liberty staff
(and their weary marketing agency) greeted the capacity crowd from 9 pm and
well past the first midnight sale. The promotion wrapped up well after 2:30
am. All the surprised and costumed-fan patrons received a voucher for their
free book. |
