| Client: |
SOPREMA (US) |
| Challenge: |
 SOPREMA was the oldest yet most recent member to the US roofing industry. SOPREMA as a company turned 100 years old in 2008 however only began manufacturing product in the US in the early 1990's. With the help of Felber & Felber Marketing's public relations services, SOPREMA was becoming known within the trade industry, sales were good, brand awareness was up, however there was one problem – SOPREMA's collateral materials needed a makeover. The brochures and sell sheets were outdated and didn't reflect a 100 year-old, world-class manufacturer. |
| Target: |
SOPREMA has three main target audiences (roofing contractors, architect and building owners). For the collateral makeover, the architect/specifier was chosen as the primary target. |
| Solutions: |
Felber & Felber Marketing surveyed local architects as well as the national SOPREMA sales force to determine what was needed and how materials are used during the sales process. Then the brainstorming and prioritizing began! Starting with the SopraSolar solar integrated roofing membrane product, Felber & Felber Marketing created an attractive presentation folder to spark curiosity of the architect, hold sell sheets for the necessary facts and a pocket for an actual solar/roofing membrane product sample. |
| Results: |
The new SopraSolar presentation folder was introduced to the sales field in late 2008. The regional managers and salespeople are thrilled to have professional materials to aid in the selling the value of solar integrated roofing membranes to architects.
Due to the success of the SopraSolar presentation folder, a similar piece was created for SOPREMA's SopraStar product; a reflective cool roof material.
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