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Client: Staffing Solutions Enterprises Challenge: Staffing Solutions is an industry leader in staffing and workforce management. Although the firm has been in business since 1974, they were experience difficulty reaching key decision makers. Target: Call Center Managers with the authority, budget and desire to improve
their staffing.Solution: During our research phase, we discovered an internal program called WOW, which asked the firm's employees if they created a "Wow Experience" that day. We turned the internal program's energy and spirit into a two-part dimensional campaign that the sales staff could use to both introduce the company's screening process for staff and garner more appointments.
Decorated with a movie theme and the phrase "Wow, Coming To A Screen Near You" were boxes containing a metal tin imprinted to look like an old fashion movie reel. The logoed tins contained caramel corn.
A matching round insert asked the Call Center Managers if they "Would say WOW if candidates were more qualified, arrived ready to work and were tailored to their call center." As they struggled to meet the perfect 'cast members' for their organization, they were encouraged to meet with a representative who will also tell them how they could earn a special family/friends movie package from Staffing Solutions.
See our gallery of supporting literature (click to enlarge):
Results: Results In the very first wave of the promotion the firm received many inbound calls and also experienced a more receptive environment to their request for appointments. The firm received assignments from their new clients the very first week. Marketing Manager Cindy Hamad said "Working with Felber & Felber allowed us to think outside of our business norm and produce two separate 3 dimensional marketing pieces for our clients that we traditional would not have done. Their creative talent teamed with their marketing know-how and passion for what they do really show through. We are very pleased with the results and the positive responses we have received from our clients."
"This promotion has supplied us with a built-in icebreaker! The follow-up sales calls have been much more interactive than any cold calls I have made in the past," states Ann Richardson, Account Manager
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