Fall 2001

Robert Felber President Traymore Marketing Greetings and welcome to the first issue of Marketing Dimensions, the online newsletter from Traymore Marketing. It is our goal to provide you with interesting, thoughtful, creative and meaningful information from the world of marketing, public relations and beyond. Our first issue, Fall 2001, has topics ranging from public relations and creativity to reducing life stress and co-op advertising. Marketing Dimensions will come to you quarterly and past issues are archived on our site. Please tell us what you would like to read. We will attempt to research your interest and have an expert address the question. Please send your comments to: marketingdimensions@traymore.com.

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Are you leaving money on the table? Advertising and promotional budgets are set in stone - or are they? Most companies determine their advertising and promotional budgets based on previously used dollars and the marketing needs for the year. Learn what you don't know about co-op dollars.   Read complete story. School daze: Taming the Paper Tiger that hides in your kids' bookbags If your home is being overtaken by hundreds of art projects and school papers and you find yourself filling out permission slips as your child is getting on the bus, maybe it's time for a home routing system.   Read complete story. Public Relations Ensures Promising Future In a troubled economy the organization that continually invests in fresh marketing materials, technology and employee and community relations is remembered and referred to.   Read complete story.

Practice Safe Stress - The L.I.F.E. Approach Life is hectic! This has always been true, especially where business is concerned and particularly in these troubled times. President Bush has urged us to continue to live our lives in our normal fashion, which means, among other things, continuing to reach our goals. Learn how to improve our lives by minimizing stress.   Read complete story. Creative Inclusion: 3 Questions That Invite Collaboration In The Creative Process Building consensus, solving problems, and making decisions are venues often requiring our ability to be creative. Collaboration is key to creating outcomes that win cooperation and that work.   Read complete story.

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