Fall 2003
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Fall 2003 |
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Robert Felber
President
Traymore MarketingGreetings, and welcome to the newest issue of Marketing Dimensions, the online newsletter from Traymore Marketing. From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator.
Please send your comments about this issue, or suggestions for future issues, to: marketingdimensions@traymore.com.
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Wouldn't it Be Great if People Came With Maintenance and Operating Instructions? When you think about it, none of us would probably buy a car without a careful review of features and options, examination of the warranty and dealer support, and probably a test drive. Likewise, we would be careful before we invested in a piece of equipment for our business. Will it perform as expected? What's the cost/benefit relationship? How much maintenance will it require? Yet, when it comes to hiring decisions - a relatively big investment - most hiring managers don't do the due diligence required.
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Of Olive Oil and CD Rates What makes a good cross-promotion? For that matter, what is cross-promotion? In our view, when two non-competing businesses join forces to gain customers, build sales and elevate their image, we have the definition of a symmetrical relationship, or what we like to call a cross-promotion.
Low Carb Advertising The latest trend in dieting seems to be the low carbohydrate diet. For those of you still "eating at will," this is the diet that has you eliminate such foods as pasta, breads and high sugar foods like fruit and some vegetables. I have tried and continue to explore this "magic" diet. I call it magic because I am eating like a king and losing weight. But, unlike your marketing plans, you cannot simply eliminate specific tactics (foods) while gorging yourself on one or two main food groups. Although diet often conjures up images of starvation, a balanced diet is one in which all aspects of your sustenance are addressed.
Rob Felber to Participate in Panel Discussion Rob Felber, President of Traymore Marketing, will be participating in a panel discussion at Myers University, Cleveland. Myers University will host a panel discussion titled "From Mind to Market Share: Marketing, What works and What Doesn't in Today's Competitive Environment," on Tuesday, November 11, from 5:30-7:30 PM.
Crisis Communication: Preparation is Key The last thing you want is to be blind-sided by a crisis. Lets face it...a crisis situation is certainly never planned. But actively preparing to deal with crisis situations can soften the blow. It is imperative to have a crisis plan in place before such a situation arises. If you are one of the lucky ones, you will never have to use it! But most of us are not so fortunate. Here are a few key tips that have helped our clients through the years.
The Plight of the Virus Fight
(...And Not the Kind Your Children Give You)Yes, by now we may be growing weary in the plight against those nasty computer viruses. But it is important that we do not let our guard down. We must continue to wear the virus armor. If you are anything like us, then you know bits and pieces about virus protection, but have not gotten professional advice on the basics of prevention. Robert Weiss, President of the Errington Group, has come to our rescue many times. He graciously offers the following advice for the virus-protection impaired.
Promoting Businesses Through Public Relations Rob Felber discusses various techniques and pointers for business promotions with the International Association of Business Communicators.
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