Summer 2005 - Marketing Dimensions from Felber & Felber Marketing

	Summer 2005

Rob and Bruce Felber of
Felber & Felber Marketing

Greetings, and welcome to the newest issue of Marketing Dimensions, the online newsletter from Felber & Felber Marketing (formerly Traymore Marketing). From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator.
Please send your comments about this issue, or suggestions for future issues, to: marketingdimensions@felberandfelber.com.

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Teaching Ah Ha's

Over these past 18 (has it been that long?!) years, we have preached the philosophy that an educated client was a better client. As international association ambassadors we presented to chamber audiences, professional organizations and even conducted in-house sessions with client-companies. Our ah ha; our 'whack on the side of the head' was that we have always been teaching. And, clients really want to learn. They do not want to have to buy a new fish everyday, but want to learn to fish for themselves.
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Top Ten Tips for Prospecting in Your Local Market

Always be prepared with a 30 Second Commercial. This is an engaging comment on what you do, who you do it for and what someone can expect as a result of working with you.

Purpose - engage the person and begin the qualifying process.

Keep it outcome based. Do not say what you do, but what results from what you do.

This is not selling, but engaging. The goal is to have the person asking you questions that allow you to peel onion and redirect with your own, more detailed and prepared questions.

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RSS—A New Marketing Tool

An exciting new technology called RSS can help you achieve higher visibility for your marketing messages than ever before. It's inexpensive and something any business can do.

Several times a week, marketing consultant and public relations professional Kirsten O. logs on to a Website called Bloglines. She opens up a screen that shows "My Feeds."

She quickly scans RSS feeds from over 50 Web pages. The RSS feeds are simply Web content—news releases, announcements, articles and other information.

Because everything is displayed in one place, aggregated on a single site, often she is done in 15 minutes— much less time than it would take to visit each individual site and navigate her way to the Press Release or Corporate News sections.

She also quickly performs a few keyword searches in the Bloglines RSS search engine. The keyword searches help her monitor industry news and mentions of her clients occurring across the Web.

Kirsten notes, "Without RSS feeds it would be take me a lot more time to stay up to date on all these sources. And Bloglines covers mentions of my clients and their key competition that don't make it into Google or Yahoo News."
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