Summer 2006 - Marketing Dimensions from Felber & Felber Marketing

	Summer 2006

Rob and Bruce Felber of
Felber & Felber Marketing

Greetings, and welcome to the newest issue of Marketing Dimensions, the online newsletter from Felber & Felber Marketing. From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator.
Please send your comments about this issue, or suggestions for future issues, to: marketingdimensions@felberandfelber.com.

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How We Promoted Fast Focus Careers

Dr. Sunny Lurie approached Felber & Felber Marketing in early 2006 with a mission to introduce a completely new and unique career exploration program aptly named Fast Focus Careers to Northeast Ohio. A pilot program was scheduled with the goal of 12-15 participants.
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Is There Merit in Branding?

Branding. Is it just another buzz word or an overused marketing term? The answer is YES and more. To the sophisticated advertising or public relations agency, branding is what they base their entire "pitch to the client" on. But are they really branding a client's product or service or just using this term to elevate themselves in the client's eye? For many agencies and marketing types the use of words like market share, reach, frequency and branding serve to divide and conquer the client. And we, the promotional distributor, have also fallen into this trap. So is it wrong to use these popular terms or more importantly should we?
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Introducing Michelle

Michelle Hirsh is the newest addition to the Felber & Felber Marketing team, and is the only one without gray hair, so far. She joined Felber & Felber Marketing in April as an account executive with almost three years of advertising experience from Liggett Stashower. Michelle's background includes advertising, direct mail and internet marketing.
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How We Promoted Andy Birol's Arena

What makes a successful public relations launch? When meeting with business owners, especially those involved in service businesses I am often asked, "What will we get from this (PR) effort?" The heart of their all-encompassing question is really: Will we make sales, will we grow our company, will more prospects be aware of what we are doing and will my business-owner colleagues finally recognize my success and call me one of their own?
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Upcoming Speaking Engagements

August 23rd, 2006
What Really is Public Relations and How Can I Use it in My Business or Career
Cuyahoga Falls Chamber of Commerce
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October 12th, 2006
Guest Bartender Night
Networking and Fundraising for E City
• See complete details.

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