Winter 2008

The team at Felber & Felber Marketing Dear {FIRST_NAME}, Greetings, and welcome to the newest issue of Marketing Dimensions, the online newsletter from Felber & Felber Marketing. From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator. Please send your comments about this issue, or suggestions for future issues, to: marketingdimensions@felberandfelber.com.

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Simplifying the Public Relations Model Felber & Felber Marketing, in conjunction with Andy Birol of Birol Growth Consulting, has developed a model to help explain how companies can effectively use public relations firms to further their business growth, recognition and position in the business-to-business marketplace. At first glance, the public relations services model may be intimidating. However, with an explanation of the steps, along with a few examples, a business owner or marketing executive will find it is relatively easy to utilize.   • Read complete story. Landers Joins Felber & Felber Marketing Felber & Felber Marketing announces the addition of Kathryn E. Landers as a marketing coordinator to the Twinsburg public relations and marketing firm. Landers is the second addition in a little under two years to join the dynamic duo of brothers Rob and Bruce Felber.   • Read complete story. Bruce Felber Elected President of the Streetsboro Chamber Long-time Streetsboro community advocate and resident Bruce J. Felber has been elected President of the Streetsboro (Ohio) Area Chamber of Commerce. Mr. Felber has served as both 2nd and 1st Vice-President in 2006 & 2007 consecutively. His term will run from January 2008 through December 2008.   • Read complete story.

So, what is a company store? A Company Store has turned from a convenience store to part of the company's marketing and branding efforts. The store is now not only a place to order company apparel and promotional items, but you can also now incorporate tailored direct marketing programs (postcards, flyers, dimensional direct mail, etc.) to fit your consumer's target profile. You can even order those ever-so-necessary business cards. The modern company store helps the sales and marketing staff enhance the company's brand in a consistent and even timelier fashion.   • Read complete story. 2007 is over, so what did I do all year? By Rob Felber By Bruce Felber By Michelle Hirsh

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