Winter 2009

The team at Felber & Felber Marketing Dear {FIRST_NAME|Colleague}, Greetings, and welcome to the newest issue of Marketing Dimensions, the online newsletter from Felber & Felber Marketing. From the world of marketing, public relations and beyond, we bring you stories, tips and articles that help you become a more effective business communicator. Please send your comments about this issue, or suggestions for future issues, to: marketingdimensions@felberandfelber.com.

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How we Revitalized SOPREMA's Marketing & Sales Tools SOPREMA was the oldest yet most recent member to the US roofing industry. SOPREMA as a company turned 100 years old in 2008 however only began manufacturing product in the US in the early 1990's. With the help of Felber & Felber Marketing's public relations services, SOPREMA was becoming known within the trade industry, sales were good, brand awareness was up, however there was one problem – SOPREMA's collateral materials needed a makeover. The brochures and sell sheets were outdated and didn't reflect a 100 year-old, world-class manufacturer.  • Read complete story. Fast Relief for Manufacturer's Anxieties • Manufacturer's Anxiety Closet - click here to enter.   Dressing for Brand "YOU" Guest Column by Dawn Waldrop of Best Impressions Dressing professional will always work for you. Dressing unprofessional will always be a detriment. It is important to your career success to learn what attire: Power Professional, Professional or Appropriate Business Casual works best for who you are and what your goals are as a professional man or woman.  • Read complete story.

Special Event Marketing - Does it Make Sense with Limited Budgets? By Bruce Felber Attend a trade show, open house, golf outing, seminar and/or business social event within the past year? I bet you answered yes. Now think about why you attended these events. Some of the most common answers are to: "increase my knowledge about my industry," "learn about new product or service offerings," or, "just to have fun and meet new people." Why we still attend With the economy struggling on several fronts, why are organizations and companies still attending, and more importantly, participating in special events?   • Read complete story.   Intern Spotlight By Tali Cyncynatus Hello everyone, my name is Tali Cyncynatus. I am currently the newest member to the Felber & Felber Marketing team. I am senior at Streetsboro High School involved in the "school-to-work" program. On days that I do not work at Felber & Felber Marketing I am at my other job in retail.  • Read complete story.   Felber & Felber on Twitter Are you creating meaningful conversations, starting relationships or even learning from your network?  Follow us on Twitter and start creating relationships with your customers, friends, family and network:  Bruce:  twitter.com/BruceFelber Michelle: twitter.com/Hirsh Rob: twitter.com/RobFelber

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