Summer 2009

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What You See is NOT Always What You Get How to Effectively Use Online Promotional Products Websites

By Bruce Felber All companies buy something online. And, while many organizations have discovered the ease of product research and purchasing commodities such as office supplies and computers, many other purchases may require expertise just not offered by a shopping cart. What's really behind the screen of an online factory? At Felber & Felber Marketing, we combine the latest technology, trends and products with decades of campaign, education and hands-on experience. Consider the following about basic online research: Can you confirm? Reliability: Will the factory you found online actual do what they say they will do? Do you know anyone that can vouch for their claims of excellence? Quality: Will they provide you a sample or do you have to buy first? Will the sample actually be printed with your artwork or just some random design that is nothing like the art you want to use? Hidden cost: Any hidden fees pop up on your credit card? Who can you go to if there is a dispute or worse yet, identity theft (had this happen to us personally; learn from our mistake!)? Verification: Can you verify the company through non-profit industry trade associations? Are there rating databases offering statistics from other customers? Creativity: Can you incorporate other products from several manufacturers or is your creativity limited to just what they are selling? Yes, there is much more to think about when ordering online than simply quantity, colors and how soon. Our website lists several valuable research links for promotional products. But, these are just links. A Felber & Felber Marketing consultant impacts your campaign in myriad of ways. Felber & Felber Marketing provides: The highest level of industry-education available from the Promotional Products Association International, Master Advertising Specialists Matching the right delivery methods to creatively place promotional products where they need to be, directly into the hands of your prospects Decades of experience and personally-vetted quality manufacturers Depth of product selection culled from years of face-to-face meetings and factory tours Understanding of multiple printing methods allowing us to determine the best way to reproduce your artwork (screen printing, engraving, embroidery, stamping, pad printing etc.) Custom packaging for hundreds of dimensional promotions Support for special events Full design, copy and theme creation Understanding of campaign integration for advertising, public relations and marketing promotions Yes, the world is a big place and there are Internet offerings in your email inbox every day. Don't be fooled by low prices and untried resources. Find out what this client had known for years; Felber & Felber Marketing provides the creativity, sourcing and expertise to make your promotion succeed. Bruce Felber, Creative Director at Felber & Felber Marketing is on the Board of Directors of the Promotional Products Association International and is a two-time past president of the Ohio Promotional Products Association.

Contact Felber & Felber Marketing at 330.963.3664 or info@felberandfelber.com.

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