| Client: |
Six Flags Ohio
|
| Challenge: |
To encourage and increase attendance at "media day" prior
to the 2000 season opening. |
| Target: |
Print, radio, TV media; local business leaders; and coaster
enthusiasts. |
| Solution: |
 Focus
on the highlight of Six Flags Ohio setting a 'world record' with the addition
of 4 new coasters in one year. Create a direct mail piece consisting of
four drink coasters in the shape of vinyl records, with roller coaster
logo in the center, mounted on a full color four panel mailer which highlighted
each of the new rides. |
| Results: |
Over 250 people representing 60 different media, more than
doubled last year's attendance - due to this perfect blend of fun functionality.
Many guests mentioned that they would hold on to it hoping it would become
a collector's item someday. |
