Felber & Felber Marketing - Case Study: Six Flags Worlds of Adventure

Client: Six Flags Worlds of Adventure

Challenge: To market Six Flags Worlds of Adventure's annual Fright Fest as the best haunted experience in Northeast Ohio. The main objective of reaching the media was to gain coverage and inform the consumers about the new attractions added.

Target: Print, radio, TV media; local business leaders and park enthusiasts.

Solution: We created a dramatic mailing to highlight the 14 new attractions and 5 new haunted houses. A small box with Halloween "scary' graphics told the initial message and created curiosity to be opened. The box contained a clear petri dish with a gooey splatter heart. Enclosed copy described the new events and attractions and invited the media to a special Media Preview Night.

An element of "tongue and cheek" humor was chosen to highlight the new attractions and events.

Results: Six Flags received significant print, TV and radio coverage in all core markets and some outer markets. This was more than in the previous two (2) years. Months after the mailing people were still talking about this unusual item, which created even more exposure about this multi-weekend event.

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Felber & Felber Marketing 1869 E. Aurora Road, STE 400 Twinsburg, Ohio 44087-1972
phone: 330.963.3664 fax: 330.963.8547 toll-free: 888.963.3664 e-mail: info@felberandfelber.com

Client:	Six Flags Worlds of Adventure
Challenge:	To market Six Flags Worlds of Adventure's annual Fright Fest as the best haunted experience in Northeast Ohio. The main objective of reaching the media was to gain coverage and inform the consumers about the new attractions added.
Target:	Print, radio, TV media; local business leaders and park enthusiasts.
Solution:	We created a dramatic mailing to highlight the 14 new attractions and 5 new haunted houses. A small box with Halloween "scary' graphics told the initial message and created curiosity to be opened. The box contained a clear petri dish with a gooey splatter heart. Enclosed copy described the new events and attractions and invited the media to a special Media Preview Night. An element of "tongue and cheek" humor was chosen to highlight the new attractions and events.
Results:	Six Flags received significant print, TV and radio coverage in all core markets and some outer markets. This was more than in the previous two (2) years. Months after the mailing people were still talking about this unusual item, which created even more exposure about this multi-weekend event.