Social Media: Impact on your job search and reputation.

Speaker: Rob Felber

Group/organization: North Canton Executive Networking Group (NC ENG)

Topic: Social Media: Impact on your job search and reputation.

Where: North Canton Church of Christ, 1301 East Maple Street in North Canton, Ohio 44720

When: Tuesday, March 9 at 8:30am

Registration information: Pre-registration not necessary; for questions email Dave at david.neil.thompson@gmail.com

Cost: Free

Additional: Please complete this survey before attending the event: http://www.surveymonkey.com/s/TR6KWBN

Competitors are Talking: Tell YOUR Story

Speaker: Rob Felber as speaker, moderator

Group/organization: Definity Partners - Executive Growth Strategies Event

Topic: Rob will cover - Competitors are talking: tell YOUR story to the media, customers and prospects before your competitors tell their version.

The panel will discuss - You were forced to right-size your business to remain competitive. Now what?

Where: Union Club, 1211 Euclid Ave in Cleveland

When: Thursday, March 11, 5:30pm - 7:30pm

Registration information: Contact Joe Chandler at 216.372.2247 or jchandler@definitypartners.com

Cost: Free

Panel: Bruce Hendrick of RBB Systems, Bob Dianetti of Radcom and Dan Rogovin from U.S. Bridge

Introduction to International Marketing

Speaker: Rob Felber

Group/organization: The Lorain Port Authority

Topic: "Export Today" featuring "Introduction to International Marketing"

Where: The Stocker Foundation Boardroom, 401 Broadway (first floor) Lorain, Ohio 44052

When: Friday, March 19 from 7:30am - 9am

Registration information: Email Mark at mvinesky@internationaltransport.com or 1.800.787.7234

Cost: Free

Marketing Your Small Business: 5 smart strategies when you have a budget... and 5 when you don't

Speaker: Rob Felber & Phil Stella

Group/organization: Felber & Felber Marketing, Stellar Presentations

Topic: Marketing Your Small Business: 5 smart strategies when you have a budget... and 5 when you don't

Where: The Club at Key Center, 127 Public Square, inside the Cleveland Marriott Hotel downtown. Self-parking voucher provided for the Memorial Plaza garage on St. Clair Avenue.

When: Wednesday, April 21, 7:30am - 9:30am

Registration information: Call Michelle Seeber at 330.963.3664 x3 (Club members may register directly through the Club's receptionist)

Cost: Pre-register $29, at the door $39

How Entrepreneurs Get Media Attention

Speaker: Rob Felber

Group/organization: The Entrepreneurs Club of America - Cleveland

Topic: How Entrepreneurs Get Media Attention

Where: Insivia, 1900 Superior Ave, Suite 105 Cleveland

When: Thursday, June 17, 2010 at 11:30 A.M.

Registration information: Call 216-780-9417 to register

Cost: $15


Business owners and entrepreneurs strive and often crave media attention. Promoting their company comes naturally, but working with the media requires additional skills and knowledge.

Rob Felber, President of Felber & Felber Marketing (www.felberandfelber.com) will lift the veil of secrecy on working with the media. Rob will share success stories from entrepreneurs and businesses across the country as well as his success with media from Crain's to Entrepreneur Magazine and countless industry trade publications.

- Determine newsworthiness of potential stories
- Identify seven ways to interact with reporters and editors
- Distinguish the dos and don'ts of working with the media
- Explore ways to effectively coordinate marketing and public relations tactics


Whether it is a precisely planned press conference, a multi-dimensional direct marketing campaign or a broadcast approach, good creative promotions move people and brands forward. Getting the media to pay attention to your newsworthy story and marketing campaign is more than sending a press release or email. You need to effectively and creatively communicate to your prospects, clients and the media. Unfortunately, what you may consider newsworthy may not be viewed as such by the media. How can you assure your story is told correctly and prompts people to action? The answer is a coordinated public relations and marketing approach.

Want Rob to address a specific question or situation? Rob Felber has agreed to accept email questions prior to his presentation. Email RobFelber@felberandfelber.com with TECA in the subject header.